STARRHYME · Xiaohongshu marketing
We plan and produce Chinese-language content on Xiaohongshu (RED), helping overseas businesses explain their offer to Chinese customers — from students finding a café to travelers planning a visit and buyers looking for business partners.
Your team shares local photos, footage and business details. We handle account strategy, Chinese scripts, editing, covers and content reviews.
01 / Who do you want to reach?
For local visits, travel bookings or business enquiries, we start with your location, offer and target customer.
Dessert shops · cafés · restaurants · local services
For a dessert shop, café or restaurant, plan posts about the experience, location, menu and spending information. Help Chinese students and residents decide whether to visit, then show how to ask a question or find the venue.
Restaurants · attractions · bars · local experiences
Build useful guides around your attraction, restaurant, bar or local experience: what to expect, how to get there and how to book. Help Chinese travelers fit a visit into their itinerary and know where to enquire.
Overseas brands · suppliers · B2B services
First assess whether Xiaohongshu fits your buyers and decision process. If it does, explain products, capabilities and cooperation terms in Chinese, with a clear enquiry route for relevant business prospects.
02 / What we actually do
This is a paid content and account operations service. We plan and produce with your materials, then review what needs to improve.
Define your target audience, key selling points, profile information and content direction.
Turn your menu, space, products or expertise into planned posts and practical filming briefs.
We advise on scenes, lighting, framing and delivery. Your team provides authentic photos, footage and business details.
Our team edits the supplied material, adds subtitles and creates covers, with revisions and approval as agreed.
Clarify how interested people can contact you within platform rules. Review content performance and plan the next round; discuss paid promotion separately if needed.
03 / How we work together
Share your country and city, website or account, target customers and what you want to achieve.
Review whether Xiaohongshu fits your audience, and whether your existing photos, footage and business information can support the proposed content.
Agree deliverables, content volume, schedule, revisions, responsibilities and fees in writing before deciding to work together.
Once cooperation is confirmed, exchange materials through the agreed channel. You check business facts and approve content; we plan, produce and review the next steps.
Merchant and B2B work is quoted by scope. Before cooperation, confirm the deliverables, volume, schedule, revisions and any extra charges in writing. Service fees and advertising spend are separate; posting access, enquiry handling and on-site filming are included only when agreed.
Meet the people making your content
STARRHYME is a Xiaohongshu content service project under XMTX MEDIA. Our existing Chinese-language materials explain the work across account planning, scripts, video editing and cover design. The team photo comes from our company introduction video; the linked PDF lets you review the service materials.
Company & service introduction (PDF, Chinese) ↗04 / Before you decide
We can coordinate online: your local team supplies materials and business information, while we plan and produce content. We agree time zones, communication arrangements and file delivery before starting.
The service can include account positioning, topic planning, Chinese copy, scripts, filming guidance, editing and covers. Your written proposal confirms which deliverables are included, their volume, schedule, revisions and responsibilities; it does not assume every item is included.
That depends on your buyers, offer and decision process. We first review the audience and content opportunity with you, then decide what role Xiaohongshu could realistically play.
Accurate business information, rights-cleared photos and footage, product or service details and a contact for approvals. Local filming, translation of incoming enquiries and customer service are not assumed to be included; please confirm the scope with us.
No. Service fees pay for the agreed planning, production and operations work. Advertising spend pays for paid promotion and is confirmed separately if needed. Any additional work or charges must be agreed before cooperation.
The website offers several reading languages. Tell us your preferred communication language; available language support and working arrangements must be confirmed before cooperation. The content service described here is for Chinese-language content.
No specific follower count, enquiry volume, bookings or sales can be guaranteed. Content performance depends on your offer, market, materials, participation and the platform. We agree the work and review approach before you commit.
Let’s start with your business
Send us your location, business link and the Chinese customers you want to reach. We’ll discuss a suitable scope, working arrangements and fees.
Email usxingyu.sun@xmtxmedia.com ↗Copying does not send a message. If your email app does not open, copy the address and brief manually. Please confirm the communication language with us before cooperation.
